We have just got back from the annual E-Consultancy Masterclass, which was held in London on November 22nd.
See http://www.e-consultancy.com/publications/2006-ommc/. It was another fanatastic event which this year confirmed above all the other messages that the business we are now in is truly marketing!!! Speakers agreed that brand budgets are at last being applied to the online sector and on line marketeers were able to ply their trade properly through the line.
Speakers included
- Caroline McGuckian, Media Director, LBi (formerly Wheel)
- Andrew Harding, Director of Strategic Internet Services Carphone Warehouse.
- Fiona Paice, Senior eMarketing Manager – Search Engine Marketing, Alliance &
- Leicester Bryan Eisenberg, CEO, Future Now Inc.
- Avinash Kaushik, Director of Web Research & Analytics, Intuit (Quickbooks, Quicken etc.)
- Marko Balabanovic, Director of Personalisation & lastminute.com labs manager, lastminute.com
- David Hughes, Strategic Consultant, Nonline Marketing
- Chris Poad, Head of E-commerce, Otto UK (Freemans, Grattan etc.)
- Paul Say, Head of E-marketing, HSBC (inc. firstdirect, HSBC, M&S Money, Marbles etc.)
I find it useful every year to catch up with people and generally get a sense of where the business is going.
